What are METAVERS?
Currently, the pandemic has brought about a technological change at a social, educational, labor and economic level. Due to the acceleration of digital adoption, even less digital generations like Xers and boomers were forced to evolve into a digital reality.
This mandatory digital transformation had several repercussions, such as Amazon in the area of retail; Zoom related to virtual meetings. But others like Mark Zuckerberg bet on the opposite, the immersion of the person in a virtual reality called the metaverse. So this new reality will lead the next evolutionary step of the digital age today.
Like other usual terms in the age of information technologies, the word metaverse has its origin in the science fiction literature-Snowcrash written by Neal Stephenson in 1992. This concept day by day covers more headlines and concentrates a greater investment of big companies like Facebook, Nvidia or Microsoft, but do you know what it is exactly?
The metaverse is a virtual universe that expands the physical world into a digital one, with which we can interact just as we do with spaces, objects and individuals, offering opportunities for all sectors, from leisure and content to retail or The bench.
It is important to consider that in the Metaverse people will be able to interact with each other in a similar way to how they do in the physical world, since it will allow them to work, play, carry out transactions and socialize with each other and it will even be possible to interact with companies and services. Even this digital universe will have its own functional economy in which people will be able to buy, sell and trade goods and services with other users and companies.
According to Edward Castronova (2001), metaverses have to meet three fundamental characteristics, which are explained below:
- It refers to the user’s ability to communicate with other users and to interact with the metaverse.
- The user is represented through an avatar that has a considerable height and weight, as well as a presence in that three-dimensional space, subject to certain limits.
- It refers to the continuity of the program, that is to say that it continues to function and develop despite the fact that some or all of its users are not connected.
The appearance of these virtual spaces will have practically innumerable benefits, since it will provide people with new opportunities and capabilities, highlighting some advantages such as the accessibility of experiences, the creation of new possibilities, as well as the monetization of the metaverse since, according to Bloomberg, this virtual universe could represent a global business of 800,000 million dollars by 2024.
In conclusion, as developed in this article, the metaverse will help unlock access to new creative, social, and economic opportunities, generating much more immersive new experiences.
